8+ Years of Experience
Prakash Kushwaha — SEO Consultant in Kathmandu, Founder of IT Arrow Pvt. Ltd.
Most people land on this page after a phone call or a referral. You’ve heard a name, you’re about to spend money, and you want to know who you’d actually be dealing with.
So, plainly: I’m Prakash Kushwaha. I’ve spent more than eight years doing SEO, website builds and ad campaigns for businesses across Nepal — the work itself, not the managing of people who do it.
I’m the Founder and Managing Director of IT Arrow Pvt. Ltd., a registered IT company based in Kathmandu. If you hire me, I’m the person who audits your site, writes the strategy, makes the on-page changes and sends you the monthly report. There’s no account manager in between.
Years doing
Core services
Cities served
How I ended up doing this
I didn’t set out to run an IT company. I was building websites, and a client asked me a question I couldn’t answer: why did the competitor down the road — worse site, smaller budget, fewer services — come up first every time? I said I’d look into it. Eight years later I’m still looking into it, and it’s become the job.
The early projects were websites with SEO bolted on afterwards, which is how most people in Nepal still buy it — build the thing, then ask someone to make Google like it. That order is backwards and I stopped working that way fairly quickly. Now the structure comes first and the design fits around it, which is less exciting to sell and considerably more effective.
What hasn’t changed is why I keep at it. It still strikes me as a little absurd how many good businesses here — ones that would serve a customer well — are completely invisible online, while a competitor two streets away with a worse product sits on page one because somebody bothered to do the work properly. That gap is closeable. Most of the time it isn’t even expensive to close.
Why IT Arrow is a registered company, and why that should matter to you
Most SEO in Nepal is bought from individuals with no company behind them. That can work perfectly well, and some of those people are very good. But it means there’s no entity to invoice you properly, no PAN or VAT number for your books, and nothing much to hold anyone to if the arrangement sours.
IT Arrow Pvt. Ltd. is a registered Nepali company, operating from Teku in Kathmandu. In practice that means you get a real invoice, a real legal counterparty, and a business you can look up — while still working directly with the person doing the work.
That combination is unusual here, and it’s deliberate. Agencies give you the company and take away the person. Freelancers give you the person and there’s no company. I wanted to stop choosing.
You can check the company at itarrow.com.np, read the reviews on Google or find me on LinkedIn.
A few things I'll say upfront, before you ever become a client
No guaranteed #1 rankings with a date attached.
Nobody controls Google’s algorithm. Anyone who tells you otherwise is selling you a story rather than a strategy — and when you look closely, the guarantee almost always applies to a phrase nobody searches for.
SEO in Nepal isn't the same as SEO anywhere else
The language part is where I see the most money left on the table. When I audit a Nepali site, the keyword list is almost always English-only — and then I look at Search Console and find the site already picking up stray impressions for Roman-Nepali queries nobody planned for. Those impressions are the tell. Somebody is searching that way and landing on a page that wasn’t written for them. Bilingual research is part of every project I take on, not an add-on you pay extra for.
You should understand what you're paying for
Every client gets a short written summary each month explaining what changed and why — not a dashboard full of numbers with no context. If you can’t tell from the report what was done that month, the report has failed, and so have I.
Kathmandu isn't the whole story
I work with businesses in Pokhara, Biratnagar, Birgunj, Chitwan and Butwal as well, and I build strategy around what each of those markets actually needs rather than a template with the city name swapped out. What works in Thamel doesn’t work in Kalanki, and neither of them works in Birgunj.
Sometimes SEO isn't your problem
Two or three times a year I audit a site that ranks perfectly well and still isn’t producing enquiries. The traffic is there; the phone number is buried, or the prices are wrong for the market, or the service page answers a question nobody asked. Selling that business an SEO retainer would be taking money for the wrong repair. I’d rather say so in the audit and lose the sale.
What it looks like when the work goes well
The job I point to most often is United Facility Service, a cleaning and facility company here in Kathmandu. They did nine separate things — house cleaning, carpets and sofas, commercial contracts, marble polishing, janitorial work, pest control — and as far as Google was concerned they did roughly one.
Nothing about fixing that was clever. It was a fortnight of going service by service, deciding what each page was actually for, and then making it say so: better targeting, a sane structure, internal links that connected the services to each other, and the technical clutter cleared out of the way.
The outcome after a few months was 48% more visitors from organic search and enquiries rising from 7 a month to 18.
I like that example precisely because it isn’t dramatic. Eleven extra enquiries a month, from a business that already did good work and simply couldn’t be found doing it. For most Nepali businesses that’s the whole gap — not a transformation, just being visible for the things you already sell.
Not all of it is Nepal. Five Stars Driving School in Philadelphia and Safe Gear Driving School in Canada came through referrals, and the problem turned out to be the same one: several services, and a website letting a single page carry all of them. The full Five Stars write-up is on the homepage, and IT Arrow’s company projects, including Global Karobar, are on the IT Arrow case studies page.
What clients say
There are more on the Google Business Profile listing for IT Arrow, where they’re public and I can’t edit them.
Let’s Grow Your Business
Need more traffic, leads or sales? Tell me what you’re working on and I’ll recommend the right approach — SEO, Google Ads or website improvements.
Questions people ask before hiring me
Will you actually do the work, or will I be handed to someone else?
I do it. The audit, the strategy, the on-page changes, the Google Business Profile, the monthly report — those are mine on every account. It’s the main reason people choose a consultant over an agency, and it would be dishonest to sell it and then not deliver it.
What happens if you get busy?
I take on the number of clients I can service properly, which occasionally means telling someone I can’t start for a few weeks. That’s a better answer than saying yes and quietly passing the account to somebody junior.
Can I meet you in person?
Yes, if you’re in the Kathmandu valley — and I’d rather meet if meeting is possible. For clients elsewhere in Nepal it’s phone, WhatsApp and email, which works fine.
What if I want to stop working with you?
You give notice and everything transfers back — website, content, Google Business Profile, Analytics, Search Console, ads account. It should all be in your name from day one anyway, so there’s nothing to hand over that wasn’t already yours.
What do you charge?
Three retainers — from NPR 20,000, NPR 35,000 and NPR 60,000 a month — with what’s in each one published on the homepage rather than hidden behind a form. Minimum engagement is three months, because anything shorter isn’t long enough to show you whether it worked. Google Ads and website builds are quoted separately. I’ve also written a longer piece on what SEO costs in Nepal and why quotes here vary so wildly.
How do I know you're any good?
Fair question, and the honest answer is that you shouldn’t take my word for it. Search for the clients named above and see whether they rank. Read the Google reviews, which I can’t edit. Ask me to walk you through a result on a screen share rather than in a PDF. Or take the free audit and judge the thinking before you pay for anything.
What I do, and what I don't
Three things, because I'd rather do three properly than eight badly
Technical audits, on-page work, content strategy, and Google Business Profile management built for Nepal’s search landscape.
Search, Display, and Shopping campaigns built around real conversions, not just click counts.
Fast, mobile-first sites built for how Nepal actually browses — not templates designed for faster, more reliable markets.
What I don’t do: social media management, video production, print work, branding. There are people better at those than me, and I’d rather point you at one of them than take the money.
Where to find me
- Prakash Kushwaha — SEO Consultant, IT Arrow Pvt. Ltd.
- Kathmandu, Nepal
- +977 9801060076
- [email protected]
- Mon–Fri, 8:00 PM – 7:00 AM NPT
Those hours look odd until you see the client list. I keep the daytime for project work and take calls in the evening, which also happens to be the working day for clients in North America. If you’re in the valley and evenings don’t suit, say so and we’ll find a time — that’s a scheduling question, not a policy.
If you want to talk
If you run a business anywhere in Nepal and you’d rather deal with the person doing the work than the person managing it, I’d like to hear from you.
The easiest place to start is the free SEO audit. You send me the website, I go through it and your Google listing by hand rather than pasting the URL into a tool, and you get my honest read of what is holding it back. It costs nothing and there is no obligation at the end of it.
Or get in touch and tell me what isn’t working. That conversation is usually more useful than the audit anyway.