8+ Years of Experience
From building websites to building growth engines
I started out in 2017 as a web designer, building simple sites for local shops and startups around Kathmandu. Somewhere between the third redesign and the tenth “why isn’t anyone finding my website?” question, I realised design alone wasn’t the job — visibility was.
That question sent me down the rabbit hole of search engines, keyword research, and technical SEO. I taught myself Google Analytics, Search Console and Ads by testing on my own projects, then on client projects, refining a process that actually moves rankings in a market most agencies overlook.
In 2019 I founded IT Arrow to formalise that process — a small, focused practice built around one idea: Nepali businesses deserve the same calibre of SEO strategy as brands abroad, adapted to how people here actually search.
Prakash Kushwaha
Founder & SEO Consultant, IT Arrow
Experience highlights
Eight years of compounding results — measured in websites shipped, rankings won, and businesses grown.
Mission & Vision
Make world-class SEO accessible to Nepali businesses
To give every business I work with — from a local retailer to a growing enterprise — a search strategy that’s clear, honest, and built to compound over years, not weeks
Nepal's most trusted name in search growth
To become the SEO partner Nepali businesses think of first — known for transparent reporting, real results, and strategy that respects both the market and the client.
The Principles That Guide My Work
Transparency
Clear reporting and honest timelines — you always know what’s being done and why.
Results
Rankings and traffic are milestones — revenue and enquiries are the real scoreboard.
Strategy
Every project starts with research, not templates — the plan fits the business, not the reverse.
Innovation
Search evolves constantly — testing new tools and tactics keeps strategies ahead of it.
Partnership
I work as an extension of your team, not a vendor sending monthly PDFs.
Continuous learning
Algorithms change every year — staying current is part of the job, not optional.
Certifications
Google Analytics
Google Ads
HubSpot
SEMrush
Google Analytics
Ready to grow your business?
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