8+ Years of Experience
The Person Behind the Rankings
I’m Prakash Kushwaha, Founder & Managing Director of IT Arrow Pvt. Ltd. For the past 8+ years, I’ve been the person actually doing the SEO, the website builds, and the ad campaigns for businesses across Nepal — not managing a team that does it. Doing it.
Years doing
Core services
Cities served
My Story
I started by building websites and asking why some ranked while better-looking ones stayed invisible.
I didn’t start out planning to run an IT company. Like most people who end up good at this work, I started by building websites — figuring out what made some sites show up on Google while others, sometimes better-looking ones, stayed invisible. Eight years later, that curiosity is still basically my whole job.
What hasn’t changed is the reason I keep doing it: I still think it’s a little absurd how many good businesses in Nepal — ones that would genuinely serve a customer well — are completely invisible online, while a nearby competitor with a worse product ranks on page one just because someone bothered to do the SEO work properly.
Why I Started IT Arrow Pvt. Ltd.
At some point, doing this work well for one client at a time stopped being enough — I wanted to build something that could take on SEO, website design, and paid ads properly, under one roof, without losing the direct, hands-on approach that got results in the first place.
That’s what IT Arrow Pvt. Ltd. is: a registered Kathmandu-based IT company where you still work with me directly, not a rotating cast of account managers.
A few things I'll say upfront, before you ever become a client.
No guaranteed #1 rankings with a date attached.
Nobody controls Google’s algorithm. Anyone who tells you otherwise is selling you a story, not a strategy.
SEO in Nepal isn't the same as SEO anywhere else.
Connectivity, mobile-first browsing habits, and significant search intent happening in Nepali rather than English — these change what actually works. A strategy copied from a US or India playbook usually just doesn’t perform here.
You should understand what you're paying for.
Every client gets reporting that explains what changed and why — not a dashboard full of numbers with no context.
Kathmandu isn't the whole story.
I work with businesses across Pokhara, Biratnagar, Birgunj, Chitwan, and Butwal too — and I build strategy around what each of those markets actually needs, not a template with the city name swapped out.
Three things. I don't spread myself thinner than that.
SEO
Technical audits, on-page work, content strategy, and Google Business Profile management built for Nepal’s search landscape.
Google PPC Ads
Search, Display, and Shopping campaigns built around real conversions, not just click counts.
Website Design
Fast, mobile-first sites built for how Nepal actually browses — not templates designed for faster, more reliable markets.
Ready to stop being invisible on Google?
If you’re a business owner anywhere in Nepal and want to work with someone who actually does the work — not manages people doing the work — I’d genuinely like to hear about your business.